It's not "DRINK COKE," but...

Shmaltz Brewing, the guys behind HeBrew beer (kosher and delicious!), have started a new venture called Coney Island Lager. I'm sure the beer is great, and I admire their reasons for doing it -- some of the proceeds are going to a charitable organization dedicated to supporting, as they put it, "lost forms of American popular arts and culture." But... well, take a look at the labels. When I look at the one in the middle and the one on the right, I'm suddenly not thinking about beer anymore.